Crockfit founder Alex Crockford had a huge following on social media and a burgeoning business in web-based workout plans. But he knew that for his business to really take off, it would have to go mobile and that’s why he brought in Calcey.
Crockfit’s team at Calcey designed and built a cross-platform mobile application that provided users with content-rich guided workouts, with an in-built plan-based subscription model. The was built using the React Native framework, enabling a simultaneous launch in both the Apple and Google Play app stores.
Technologies: React Native
The Crockfit app has proven to be enormously successful and has operated as a platform for Crockfit to create and distribute new content and workout plans to existing users, fuelling a rapidly growing subscription business.